Author Question: The assessment of attitudes by noting consumers' facial expressions when examining a new product ... (Read 14 times)

mmm · **on:** Jun 29, 2018

The assessment of attitudes by noting consumers' facial expressions when examining a new product involves the assumption that
a. a consumer's reaction is, to a large extent, determined by his or her personality.
b. consumer behavior is largely determined by stimulus response mechanisms.
c. a consumer's behavior is in part determined by his or her attitude, and that attitudes can be inferred from behavior.
d. behavior changes attitudes.
e. observations of behavior will lead to accurate assessment of attitudes when experienced observers are used.

Question 2

The most common approach taken by marketing researchers to measure attitudes is
a. self report measures.
b. physiological reaction.
c. indirect techniques.
d. direct observation of attitude related behavior.
e. performance of objective tasks.