Use of a computer aided telephone interview means that
a. preliminary tabulations of responses are available almost immediately, because the data are already stored in memory.
b. key information that the respondent has given early in the interview can be used to tailor the questionnaire to that individual.
c. personal interviews need to be conducted at central locations rather than door to door because of the need for electronic hook up.
d. Both a and b.
e. a, b, and c.
Question 2
A __________ might be the only method of obtaining a response from certain busy individuals for whom time is a scarce commodity.
a. personal interview
b. telephone interview
c. mail questionnaire
d. mall intercept interview
e. None of the above.
A pleasant smile can go a long way, even through telephone lines.
Apple Corporation, Macintosh computer, Cupertino, California.
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