Author Question: Which of the following statements about Homescan is FALSE? a. Nielsen's Homescan Service is designed ... (Read 39 times)

michelleunicorn

  • Hero Member
  • *****
  • Posts: 565
Which of the following statements about Homescan is FALSE?
 a. Nielsen's Homescan Service is designed to measure natural consumer behavior rather than test the effects of different promotions or advertising.
  b. The Homescan Service maintains a panel of 61,500 participating households.
  c. Participants use a handheld scanner to record the UPC codes of products as they are purchasing them at the store.
  d. The service is able to record information such as the age and sex of the shopper or the price paid for the product.
  e. Information from each household is downloaded periodically to Nielsen's computer system.

Question 2

A wealthy entrepreneur is able to analyze traffic patterns and consumer demographics to identify the best site for her new restaurant. Mapping software, often called a __________, allows her to easily combine demographic data with geographic information.
 a. Marketing information system
  b. Management information system
  c. Business locator
  d. Geographic information system
  e. Geodemographic locator



aprice35067

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

C

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

For a complete list of videos, visit our video library