Which of the following statements describing Nielsen SCANTRACK is NOT true?
a. SCANTRACK is a service which interprets information provided by the reading of Universal Product Codes at point of purchase.
b. The service provides weekly sales data from a nationwide sample of scanner equipped stores.
c. The types of products covered by the service include grocery, clothing, and household durables.
d. The data allow clients to monitor product recalls and shortages.
e. The scanner data are not subject to recording biases.
Question 2
Which of the following is FALSE?
a. The Nielsen Retail Index monitors sales of food stores through the use of store audits.
b. A.C. Nielsen's Retail Index is an example of a distribution information service.
c. Dun's Business Locator is especially popular among industrial goods and service suppliers.
d. Both a and b.
e. Both a and c.
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