Author Question: As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to ... (Read 37 times)

jhjkgdfhk · **on:** Jun 29, 2018

As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to determine the projected sales for each of the sales territories for the next calendar year. Every year you contact your sales managers and send them each a questionnaire to be completed. This is primarily a(n)
a. exploratory study.
b. descriptive study.
c. lab experiment.
d. field experiment.
e. focus group.

Question 2

The management of Green Thumb Lawn Care Service is concerned about their choice of advertising media in the Houston Area. They aren't sure if advertising placed in the Houston Chronicle is reaching their target market. A research project is launched with the objective of determining the relationship between newspaper readership and use of Green Thumb's services. What type of research design is most appropriate for this project?
a. Descriptive
b. Exploratory
c. Relational
d. Causal
e. Laboratory Experiment