Author Question: A dummy table is used to a. determine brand loyalty. b. catalog the data to be collected. c. ... (Read 139 times)

Zulu123 · **on:** Jun 29, 2018

A dummy table is used to
a. determine brand loyalty.
b. catalog the data to be collected.
c. select a sample population.
d. measure panel mortality rates.
e. determine brand switching behavior.

Question 2

You are a senior analyst in the marketing research department of a major steel producer. You have been requested to make a forecast of domestic automobile production for the forthcoming calendar year and, for this forecast, to make a forecast of the total tonnage of steel that will be used by the automobile manufacturers. This is PRIMARILY a(n)
a. exploratory study.
b. descriptive study.
c. field experiment.
d. simulation.
e. laboratory experiment.