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Author Question: Ethnographic methods would be the most appropriate research methodology if the managers of Arm & ... (Read 19 times)

asmith134

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on: Jun 29, 2018
Ethnographic methods would be the most appropriate research methodology if the managers of Arm & Hammer Baking Soda wanted some ideas as to different ways customers use Arm & Hammer Baking Soda in their homes?
 a. True
  b. False

Question 2

One of the major difficulties experienced with projective methods arises
 a. in the interpretations of the replies.
  b. when trying to secure the respondent's cooperation.
  c. in the lack of experience of the respondents with these techniques.
  d. in the distorted frame of reference of the interviewers.
  e. there are no problems with projective methods.


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billybob123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


asmith134

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Reply #2 on: Jun 29, 2018
Thank you :)


billybob123

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Reply #3 on: Jun 29, 2018
Happy to help you


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