The manager of Elmer's Glue states that he is very concerned with the continuing decline in sales of the company's major product School Glue.. The manager has asked for assistance in finding the reasons for the sales decline. The most appropriate way to begin would be with
a. an experiment in which price is systematically varied to see its impact on sales.
b. descriptive research.
c. causal research.
d. exploratory research.
e. None of the above will work.
Question 2
John Doe is a research analyst investigating the relationship between market share and promotion expenditure for his business. A search of pertinent literature has revealed 20 potential factors thought to contribute and affect the relationship in general. Which of the following is the best next step for John's research so as to shorten this list of 20 factors to the five most important ones for his business so as to be included in a follow-up mail survey?
a. Design a series of experiments to test each of the factors in isolation.
b. Design one experiment to test all of the factors simultaneously.
c. Administer a survey covering all 20 factors.
d. Conduct a focus group with employees to discuss the 20 factors.
e. Any of the above would produce about the same results.
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