Advertising has been accused of having a negative impact on the self-image of viewers. Specifically, it can
a. encourage impulse buying.
b. make consumers buy cheaper sale items, thus lowering their self-image and their image in society in general.
c. make consumers materialistic and dissatisfied with their appearance.
d. encourage compulsive buying.
e. discourage impulse buying, thus lowering self-esteem and self-image.
Question 2
A discovery-oriented decision problem is best defined as a
a. decision problem that typically seeks to answer what or why questions
b. restatement of the decision problem in research terms
c. decision problem that typically seeks to answer how questions
d. written statement that describes the marketing problem
e. All of the above.
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