Author Question: The first step taken by a manager when selecting an outside research supplier should be a. ... (Read 23 times)

ss2343 · **on:** Jun 29, 2018

The first step taken by a manager when selecting an outside research supplier should be
a. contacting other managers who use outside suppliers for their recommendations.
b. consulting the American Marketing Association's Guidebook of Research Suppliers.
c. deciding if the proposed research is really necessary.
d. soliciting research proposals from at least three suppliers.
e. soliciting research requests from at least three suppliers.

Question 2

Which of the following is typically NOT included in the introduction to a research report?
a. Definitions of unfamiliar terms or terms with a specific usage in the report
b. Background history to the research and the report
c. Specific objectives of the research
d. Hypotheses guiding the study
e. Description of the sampling frame and sampling plan