In role transition, incorporation
a. is the first phase of moving from one role to another.
b. is often marked by experimentation with new identities.
c. is the final phase of moving from one role to another.
d. occurs no later than age 18.
e. usually occurs after the 20s, but always before age 45.
Question 2
A mail-order retailer found that its percent of loyal customers (those ordering 100 or more of merchandise in two consecutive years) has declined from 15 percent to 8 percent. Which form of marketing research was the retailer utilizing?
a. Marketing information system
b. An experiment
c. Observation
d. Focus group study
e. None of the above could be utilized
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