Author Question: Dresses are associated with women; surfboards are associated with young people from California and ... (Read 38 times)

anjilletteb · **on:** Jun 29, 2018

Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests. These symbols serve as
a. consumption rituals.
b. emblematic functions.
c. hedonic symbols.
d. affective tags.
e. idiosyncratic tags.

Question 2

The future of DSS systems
a. appears good given the explosion of databases.
b. means the end for traditional marketing research projects.
c. is enhanced by the problems with MIS systems.
d. is based on the growth of key demographic categories like women in the workforce.
e. Both a and c above.