Author Question: Adoption of marketing information systems (MIS) is NOT generally hampered by a. managers' reluctance ... (Read 127 times)

roselinechinyere27m · **on:** Jun 29, 2018

Adoption of marketing information systems (MIS) is NOT generally hampered by
a. managers' reluctance to disclose their decision processes.
b. the enthusiastic support of high level management.
c. the cost of the MIS system.
d. underestimation of time necessary to complete the system.
e. All of the above have tended to restrict the adoption of MIS.

Question 2

A gas station wants to compare a group of consumers' overall perceptions of service with overall perceptions of
service for a nearby competitor. This situation calls for the use of
a. paired sample t-test for means.
b. Analysis of variance (ANOVA).
c. regression analysis.
d. independent samples t-test for means.
e. correlation analysis.