Author Question: ____ has (have) two dimensions: observability and social value. a. Social relevance b. Fungability ... (Read 40 times)

chandani · **on:** Jun 29, 2018

____ has (have) two dimensions: observability and social value.
a. Social relevance
b. Fungability
c. Periodicity
d. Hierarchical effects
e. Sociality

Question 2

The primary reasons for studying marketing research include:
a. Some may pursue a career in marketing research.
b. Knowledge of the marketing research makes for a smarter consumer.
c. Managers should know the benefits and limitations of marketing research.
d. Managers should gain an appreciation for the marketing research process.
e. All of the above are reasons for studying marketing research.