Author Question: Which of the following is FALSE? a. About 30 is spent on research each year for every American man, ... (Read 51 times)

segrsyd · **on:** Jun 29, 2018

Which of the following is FALSE?
a. About 30 is spent on research each year for every American man, woman, and child.
b. International marketing presents optimal opportunities since domestic marketing research data can easily be transferred to the foreign subsidiary's marketing plan.
c. Marketing research is an 8.6 billion industry in the United States.
d. The Nielsen Co. is the largest marketing research firm in the world.
e. All of the above are false.

Question 2

Which of the following is a technique that measures the association between a criterion variable and one or more
independent variables?
a. Correlation analysis
b. Analysis of variance
c. Regression analysis
d. z-test
e. F-test