This topic contains a solution. Click here to go to the answer

Author Question: Some have criticized the five-category scheme of adopter groups because it assumes that a. people ... (Read 73 times)

futuristic

  • Hero Member
  • *****
  • Posts: 638
Some have criticized the five-category scheme of adopter groups because it assumes that
 a. people are rational individuals.
  b. there are the same five categories for every innovation.
  c. people can recall a lot of information.
  d. people are cognitive misers.
  e. the number of consumers who adopt an innovation form an S-shaped curve.

Question 2

Which of the following is FALSE?
 a. The basic purpose of marketing research is to assist marketing managers in making more informed decisions.
  b. Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a consumption orientation.
  c. Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.
  d. Marketing managers and marketing researchers work together in close partnerships that are most successful when managers understand research processes.
  e. All of the above are false.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

komodo7

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

B

Answer to Question 2

C




futuristic

  • Member
  • Posts: 638
Reply 2 on: Jun 29, 2018
:D TYSM


ecabral0

  • Member
  • Posts: 310
Reply 3 on: Yesterday
Gracias!

 

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

For a complete list of videos, visit our video library