Advertising by monopolistically competitive firms can do all of the following EXCEPT
A) lower the consumer's purchase price.
B) help differentiate a firm's product.
C) act as a signal to consumers that the company is serious about staying in business.
D) result in increased profits for the advertising firm.
Question 2
If a price ceiling were established above the equilibrium price,
A) it would have no effect on the quantity demanded.
B) it would create a shortage.
C) it would create a surplus.
D) none of the above.
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