A researcher wants to know which flavor of ice cream is preferred ...

[kamilo84]

A researcher wants to know which flavor of ice cream is preferred by college students in the sample. The researcher provides the names of 33 flavors and asks the participants to rank them in order from most liked to least liked. The researcher is using which type of measurement approach?
 
  a. coded c. dichotomous
  b. ranking d. Likert

Question 2

If I ask people how much they like the Pittsburgh Steelers football team, and give them a choice that ranges from 0 (not at all) to 7 (extremely) with equally spaced numbers appearing between these extreme values, I am measuring liking on this type of scale.
 
  a. nominal c. ratio
  b. interval d. ordinal

[jackie]

Answer to Question 1

B
This is an example of the procedure that results in a ranking scale.

Answer to Question 2

C
The zero provides a true zero point. If the numbers are evenly spaced, we may assume that the intervals between the points on the scale are equal; therefore, the scale is a ratio scale.