When there are only two candidates running for a given office, ...

[khang]

When there are only two candidates running for a given office, asking people who they favor by having them place a check mark next to the name of one of the candidates is an example of providing a _____ scale of measurement.
 
  a. Likert nominal c. bipolar interval
  b. bipolar ratio d. dichotomous nominal

Question 2

This scale of measurement gives the researcher an idea about the relative strength of a concept rather than of its absolute strength
 
  a. ordinal c. ratio
  b. interval d. ipsative

[honnalora]

Answer to Question 1

D
Likert scales are ordinal, not nominal. Bipolar scales involve the use of numbers with meaningful values. Because there are only two choices (candidates), the scale is dichotomous, and because the choices are people, the scale is nominal.

Answer to Question 2

A
Because the intervals between the points on the scale are not assumed to be equal, ordinal scales cannot provide absolute measures of concept strengths.