In a market characterized by many buyers and one seller, investment in informative advertising by a seller can ____ the price of a commodity to customers and lower their _____ cost of acquiring information.
a. decrease; sunk cost
b. increase; transaction cost
c. increase; sunk cost
d. decrease; transaction cost
Question 2
In the monopolistic competition model, the attribute of free entry suggests that:
a. all firms earn zero economic profits in the long run.
b. some firms will be able to earn economic profits in the long run.
c. some firms will be forced to incur economic losses in the long run.
d. the market structure will eventually be characterized by perfect competition in the long run.
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