Firms should begin their pricing decisions by: a. assessing ...

[dakota nelson]

Firms should begin their pricing decisions by:
 a. assessing total marginal cost of the product
 b. identifying the value drivers in each customer segment
  c. researching the market price of competitors
 d. none of the above

Question 2

The following is an example of risk aversion
 a. those applying for a well-paid job tend to be the most qualified
  b. more reckless drivers opt for cars with fewer safety devices
  c. the contractor with the lowest bid for a is under-qualified
  d. Initial Public Offerings (IPOs) seek investors when prospects look good

[yasmina]

Answer to Question 1

a

Answer to Question 2

c