For studying demand relationships for a proposed new product that ...

[misspop]

For studying demand relationships for a proposed new product that no one has ever used before, what would be the best method to use?
 a. ordinary least squares regression on historical data
  b. market experiments, where the price is set differently in two markets
  c. consumer surveys, where potential customers hear about the product and are asked their opinions
  d. double log functional form regression model
  e. all of the above are equally useful in this case

Question 2

Tom & Jerry are running Hanna Barbera's lemonade stand as two profit centers. Tom makes the lemonade while Jerry sells it. Jerry argues that Tom is transferring the lemonade to him priced too high, which forces him to charge the customers a high price, losing sales. What could be a profitable solution to this transfer-pricing problem?
 a. Move the decision making to Hanna Barbera
  b. Turn Tom's division into a cost center
 c. Base Tom's reward on the company profits
  d. Base Jerry's reward on the company profits

[apple]

Answer to Question 1

c

Answer to Question 2

b