What is not an advantage associated with strategic alliances?
a. helps develop new competitive advantages
b. reduces the importance of industry standards
c. reinforces market power
d. all of the above are advantages
Question 2
Which of the following questions helps to determine if customers need a product or service that your company's thinking of developing?
a. do customers have a problem that no existing product or service solves
b. is your solution to the problem significantly better than existing alternatives
c. both questions are important
d. neither question is important
Male dolphins form alliances with others
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Project Management: Achieving Competitive Advantage, 5th Edition