Refer to Additional Case 4.3. Which of the following would most ...

[tfester]

Refer to Additional Case 4.3. Which of the following would most likely help women at the firm advance their careers?
 
  Additional Case 4.3
  Your retail company has 80 of its stores located in downtown metropolitan areas. Your biggest stores are in communities where minorities represent 60 of your customers. Your middle-management team has been changing over time so that 50 of your managers are women and about 30 are ethnic minorities. A significant number of your hourly employees, about 35, have served over 20 years in their respective stores and many are over 40 years of age. Top management feels that African-Americans are under-represented in the hourly workforce and in middle management. They want HR to initiate an aggressive recruitment process to address the situation.
 
  Hispanics are the biggest minority group, besides women, in your workforce. In a discussion about where the company should target its diversity program, the CEO explains she wants to implement a training program for managers to raise their sensitivity to minorities, especially Hispanics. She also notes that there are no disabled persons in the workforce and very few Asian-Americans. Carlos, the VP of facilities, notes that he has accommodated all the Asian-American employees he can in his MIS and facility support services. He also argues that he only has about 10,000 in his budget for reorganizing display space in the stores to accommodate disabled employees and that this amount probably isn't sufficient to accommodate a disabled employee.
 
  A) Affirmative action quotas to increase available positions
  B) Education programs to raise their technical skills
  C) Senior mentors to provide strategic guidance
  D) Communication policies to minimize offenses

Question 2

Brand spiraling means that companies use conventional approaches through print and broadcast media to drive traffic to their on-line sites.
 
  Indicate whether the statement is true or false

[Silverbeard98]

Answer to Question 1

Answer: C

Answer to Question 2

TRUE