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Author Question: The methods to use for industry research do not overlap with those for customer research. ... (Read 18 times)

evelyn o bentley

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on: Jul 6, 2018
The methods to use for industry research do not overlap with those for customer research.
 
  Indicate whether the statement is true or false

Question 2

Promotion has expanded beyond advertising, sales promotions, and personal selling to include ________.
 
  A) Database marketing
  B) Direct marketing
  C) Alternative marketing
  D) E-active marketing
  E) All of the above
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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kiamars2010

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Reply #1 on: Jul 6, 2018
Answer to Question 1

FALSE

Answer to Question 2

E


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