What are the challenges a company typically faces in managing ...

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What are the challenges a company typically faces in managing employee diversity? What are some methods that can help firms reduce conflicts caused by diversity?
 
  What will be an ideal response?

Question 2

Marketing is the satisfying of customer needs ________.
 
  A) At a profit
  B) At no profit
  C) With no attention to profit
  D) Regardless of profit
  E) At the breakeven point

[amy.lauersdorf90]

Answer to Question 1

Answer: Summary of suggested answer - Students' elaboration will vary, but the challenges are:
 Valuing diversity
 Striving for individual vs. group fairness
 Resistance to change by existing organizational cultures
 Group cohesiveness vs. interpersonal conflict
 Segmenting of communication channels, resentment by the existing majority
 Backlash by the same majority, retention of talented minorities and women
 Competition for opportunities among minority groups.

Diversity training programs, support groups, accommodations for family needs, and mentoring programs can help minimize conflicts.

Answer to Question 2

A