Author Question: Some firms feel that they can better appeal to their customers if they can advertise that they are ... (Read 73 times)

MirandaLo · **on:** Jul 6, 2018

Some firms feel that they can better appeal to their customers if they can advertise that they are the Number 1 firm in their industry. This sentiment is motivated by the reason for growth labeled ________.

A) economies of scope
B) need to accommodate the growth of key customer
C) economies of scale
D) market leadership
E) influence, power, and survivability

Question 2

Internally generated growth is often called organic growth because it does not rely on ________.

A) outside intervention
B) its own skills and capabilities
C) external funding
D) internal leadership
E) internal design expertise