The number one rule for a brainstorming session is ________.
A) no criticism is allowed
B) no freewheeling is allowed
C) no leapfrogging is allowed
D) no more than 10 people are allowed to participate
E) no wild or unrealistic ideas are allowed
Question 2
The Partnering for Success feature in Chapter 11 focuses on Caribou Coffee and Bruegger's Bagels, two companies that have established a cobranding relationship. Cobranding is when two companies ________.
A) pool their resources to buy advertising space to market their individual brands
B) locate their businesses in close proximity to one another because their brands are complementary
C) form a partnership to combine their brands
D) employ the same advertising agency to promote their brands
E) pool their resources to license a brand from a third company
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