Which of the following statements about target markets is ...

[fox]

Which of the following statements about target markets is incorrect?
 
  A) There is a distinct difference between a firm's industry and its target market.
  B) The challenge in identifying an attractive target market is to find a market that's large enough for the proposed business but is yet small enough to avoid attracting larger competitors.
  C) By focusing on a target market, a firm can usually avoid head-to-head competition with industry leaders and can focus on serving a specialized market very well.
  D) A target market is a place within a larger market segment that represents a narrower group of customers with similar needs.
  E) It's generally easier to find good information about a target market than an industry as a whole.

Question 2

A code of ________ is a formal statement of an organization's values on certain ethical and social issues.
 
  A) conduct
  B) behavior
  C) performance
  D) principles
  E) morals

[hugthug12]

Answer to Question 1

E

Answer to Question 2

A

[fox]

Thanks for the timely response, appreciate it

[ryansturges]

Excellent