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Author Question: A(n) ________ involves showing a preliminary description of a product or service idea to prospective ... (Read 120 times)

Haya94

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on: Jul 6, 2018
A(n) ________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.
 
  A) concept test
  B) product/service statement
  C) impression test
  D) idea prospectus
  E) idea test

Question 2

Which of the following has aided decentralization in many companies?
 
  A) Cost-cutting
  B) Federal support
  C) Internet technology
  D) Corporate orientation


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chem1s3

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Reply #1 on: Jul 6, 2018
Answer to Question 1

A

Answer to Question 2

Answer: C


Haya94

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Reply 2 on: Jul 6, 2018
Excellent

mochi09

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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