Author Question: After the global sourcing stage, companies that are going global often turn to exporting and ... (Read 731 times)

2125004343

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After the global sourcing stage, companies that are going global often turn to exporting and importing goods across international borders.
 
  Indicate whether the statement is true or false.

Question 2

Licensing and franchising typically follow the export-import phase of globalization.
 
  Indicate whether the statement is true or false.


nickk12214

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Answer to Question 1

Answer: TRUE
Explanation: Exporting and importing is often the second stage an organization passes through to go global.

Answer to Question 2

Answer: TRUE
Explanation: An example of licensing would be to sell the rights to bottle a well-known soft drink to a plant in another country. A franchise might allow restaurants to use a well-known chain's name and products in another country.



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