Marta sees an opportunity for her school in increasing the ...

[karlynnae]

Marta sees an opportunity for her school in increasing the enrollment in individuals who were born in the 1980s and early 1990s. Which term describes these prospective students?
 
  A) Baby Boomers
  B) Gen Yers
  C) Gen Xers
  D) Gen Zers

Question 2

Marta is currently focusing her efforts on fundraising. She sees this generation as the cohort on which to focus most of her attention.
 
  A) Gen Y, because it is the wealthiest generation
  B) the Baby Boomers, because they are the most ethical generation
  C) the Baby Boomers, because they are the largest and wealthiest generation
  D) the Post-Millennials, because they are the largest generation that is still looking forward to college

[cegalasso]

Answer to Question 1

Answer: B
Explanation: The Baby Boomers are defined as those people who were born in the decades that immediately followed World War II. The group that followed the Baby Boomers has been termed Generation X. Those that followed Gen X, including current people of college age, are identified as Gen Yers, the correct response. So far, no group has been identified as Gen Z, so that response is incorrect.

Answer to Question 2

Answer: C
Explanation: Based on sheer size, the Baby Boomers are the best choice. They are also the oldest generation and therefore are more likely to have more disposable income than Gen Xers, Gen Yers, or the Post-Millennials.