A diversity program A) is a political solution to societal ...

[lb_gilbert]

A diversity program
 
  A) is a political solution to societal ills.
  B) is another name for affirmative action.
  C) recognizes an organization's need to employ women and minorities in order to succeed.
  D) is a government-mandated program.

Question 2

Discuss the four components of an external environmental analysis.
 
  What will be an ideal response?

[nekcihc358]

Answer to Question 1

C

Answer to Question 2

The four components of an external environmental analysis are scanning, monitoring, forecasting and assessing. Scanning is the analysis of factors that may be relevant to the firm's future. The objective is to identify early signs of emerging trends that may result in an opportunity or a threat. Monitoring is the observing of environmental changes on a continuous basis to determine where a clear trend is emerging. In forecasting, the firm attempts to predict what is likely to happen in the future, the intensity of the anticipated event, its importance to the firm, and the pace or time frame in which it may occur. Evaluation of environmental data received to study the implications for the firm is the process of assessing.