Author Question: A firm that has let social responsibility dominate its business strategy in a way that distracted ... (Read 79 times)

vinney12 · **on:** Jul 6, 2018

A firm that has let social responsibility dominate its business strategy in a way that distracted management's attention from earning profits is

A) Enron.
B) Ben & Jerry's Ice Cream.
C) Starbuck's
D) WorldCom.

Question 2

Martin works for the Acme Company which is based in the United States.

He is interested in a marketing director's position in the company's new Paris facility, but recognizes that he stands little chance of being considered since the firm regularly staffs international facilities with local nationals. Which approach to managing the international subsidiary is the Acme Company taking?
A) Ethnocentric approach
B) Expatriate approach
C) Polycentric approach
D) Geocentric approach