The owners of a start-up company are in the process of developing a corporate mission statement. Which of the following questions is LEAST likely to help them create an effective mission statement?
A) Should we emphasize financial stability to employees?
B) What are the greatest threats to the success of the firm?
C) Should we maximize profit and shareholders' dividends?
D) What is upper management attempting to accomplish?
Question 2
The marketing department at ABC Widget Company has been assigned the task of developing a strategic plan. The marketing team has completed the first three steps of strategic planning.
Which of the following steps does the marketing department need to take in order to complete the strategic planning assignment?
A) determine the strategies needed to accomplish specific objectives
B) evaluate the organizational mission of the ABC Widget Company
C) establish short-term and long-term directions for the group
D) assess the primary competitors of the ABC Widget Company
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