Which of the following best describes how to use a test-retest reliability estimate to assess reliability?
A) administer a test with content based on what a person actually needs to know to effectively perform the job in question
B) administer the same test to different people at two different points in time and compare their test scores at time 2 with the scores at time 1
C) administer different tests to a group of people and compare the range of collected test scores
D) administer the same test to the same people at two different points in time and compare their test scores at time 2 with their scores at time 1
Question 2
Which of the following should most likely be considered before initiating an international promotional activity?
A) What type of promotion was used in the United States?
B) What are the national restrictions or laws regarding coupons?
C) What is the literacy rate among consumers in this market?
D) Which advertising agency typically uses product demonstrations?
The mark-recapture technique is often used to estimate population size.
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