Author Question: Global ad agencies differ from other types of advertising agencies primarily because they ________. ... (Read 281 times)

tichca

  • Hero Member
  • *****
  • Posts: 554
Global ad agencies differ from other types of advertising agencies primarily because they ________.
 
  A) concentrate on targeting local consumers and markets
  B) have a deep knowledge of consumer characteristics in individual countries
  C) have affiliates and offices in target markets
  D) are not usually subject to advertising regulations imposed by national governments

Question 2

Which of the following is an advantage for firms that adapt a marketing program for an individual market?
 
  A) Firms will rely less heavily on foreign market intermediaries for large sales.
  B) Customers will have numerous products and services from which to choose.
  C) Products and services will specifically meet the needs of customers in that market.
  D) Governments will be more flexible towards firms that modify products and services.



mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Answer to Question 1

C

Answer to Question 2

Great help.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

For a complete list of videos, visit our video library