Global new product planning teams first develop a brand for a ...

[sheilaspns]

Global new product planning teams first develop a brand for a national market and then internationalize the product instead of establishing a global brand from the outset.
 
  Indicate whether the statement is true or false

Question 2

The amount of control that firm managers have over setting prices in various foreign markets is considered an external factor of international pricing.
 
  Indicate whether the statement is true or false

[vish98]

Answer to Question 1

FALSE

Answer to Question 2

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