Which of the following is essential to a focal firm that wants to protect its intellectual property in a foreign country?
A) reputable attorneys
B) reliable intermediaries
C) password-based security and other high-tech measures
D) close connections to foreign government officials
Question 2
Which of the following questions would be more important to evaluate before ACC enters a licensing agreement with the Chinese firm?
A) What other cartoon characters have been licensed to foreign firms as a way to enter international markets?
B) Will a licensing agreement for the Wonder Cat character lead to additional agreements for other ACC characters?
C) Will the Wonder Cat products made by the Chinese firm be available for sale on the ACC website?
D) What is the likelihood that the Chinese firm will steal the Wonder Cat idea and become a competitor?
Question 3
All of the following are ways that Coca-Cola has been attempting to increase its global sales EXCEPT ________.
A) gaining licenses to use brand names of other companies
B) acquiring companies with complementary products
C) adding alcoholic beverages to its product line
D) distributing soft drinks from other companies
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