In a short essay, contrast the strategies of multidomestic industries and global industries. Why is there a difference in strategies between the two industries?
What will be an ideal response?
Question 2
Which of the following questions would be most important for Extra Clean managers to evaluate in their struggle to determine the type of strategy to employ?
A) Would changing the Extra Clean marketing program improve sales in Taiwan and India?
B) Should the Extra Clean headquarters relocate to Taiwan for six months?
C) Would the foreign managers benefit from a training session in Ireland?
D) What type of balance is appropriate between headquarters and country managers?
Question 3
What are the three sources of competitive advantage that are available to MNCs but unavailable to domestic firms? Identify the four strategic alternatives MNCs use to balance these three sources of competitive advantage.
What will be an ideal response?
Global Water Stress
Migration and Global Economy
European Culture in a Global Context
Global consumption of fossil fuel
Global greenhouse gas emissions agriculture
Red Bull uses strategies that help it target college-aged, young-adult consumers