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Author Question: What is liability of foreignness? What will be an ideal ... (Read 57 times)

hbsimmons88

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on: Jul 7, 2018
What is liability of foreignness?
 
  What will be an ideal response?

Question 2

The most common way of identifying market segments is through demographics.
 
  Indicate whether the statement is true or false
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6ana001

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Liability of foreignness reflects the informational, political, and cultural disadvantages that foreign firms face when competing against local firms in the host market.

Answer to Question 2

TRUE


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