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Author Question: When selling a commodity for which there is little possibility of product differentiation, a company ... (Read 45 times)

Shelles

  • Hero Member
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  • Posts: 582
on: Jul 7, 2018
When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?
 
  A) customer orientation
  B) production orientation
  C) sales orientation
  D) strategic marketing orientation

Question 2

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality. Bantam most likely uses a ________.
 
  A) production orientation
  B) customer orientation
  C) sales orientation
  D) strategic marketing orientation
International Business ¦ Daniels, Radebaugh, Sullivan ¦ 16th Edition
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dreamfighter72

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

A


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