« previous next »

Author Question: When selling a commodity for which there is little possibility of product differentiation, a company ... (Read 15 times)

Shelles

  • Hero Member
  • *****
  • Posts: 582
on: Jul 7, 2018
When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?
 
  A) customer orientation
  B) production orientation
  C) sales orientation
  D) strategic marketing orientation

Question 2

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality. Bantam most likely uses a ________.
 
  A) production orientation
  B) customer orientation
  C) sales orientation
  D) strategic marketing orientation
International Business ¦ Daniels, Radebaugh, Sullivan ¦ 16th Edition
Buy Test-Bank


dreamfighter72

  • Sr. Member
  • ****
  • Posts: 355
Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Open, or compound The fracture projects through the skin and there is a possibility of infection or Open, or compound The fracture projects through the skin and there is a possibility of infection or
Cell differentiation Cell differentiation
Helgeson Company has identified the following items for possible inclusion when taking a ... Helgeson Company has identified the following items for possible inclusion when taking a ...
Find the two integers that have a sum of 20 and a maximum product Find the two integers that have a sum of 20 and a maximum product
Mechanisms of differentiation Mechanisms of differentiation
Lateral inhibition in C. elegans vulval differentiation Lateral inhibition in C. elegans vulval differentiation
Video: ACTH/Cortisol (glycogenolysis, protein catabolism, lipolysis and gluconeogenesis)

For a complete list of videos, visit our video library