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Author Question: Which of the hypothetical new products, if successful, would most likely diffuse its production and ... (Read 43 times)

cartlidgeashley

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on: Jul 7, 2018
Which of the hypothetical new products, if successful, would most likely diffuse its production and sales according to the product life cycle theory?
 
  A) a Ferrari sports car selling for 200,000 to a niche, upper-end market
  B) a Sony television that receives global transmissions without a satellite dish or cable connection, introduced at a high price but targeted eventually for sale to a mass market
  C) a new Diet Coca-Cola soft drink flavored with cranberries
  D) a Kyocera plastic chip carrier, which is expected to be quickly obsolete because of innovations

Question 2

During the gold standard, most firms preferred their payment in gold rather than in currency.
 
  Indicate whether the statement is true or false
International Business ¦ Daniels, Radebaugh, Sullivan ¦ 16th Edition
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olderstudent

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Muchas Gracias :)

Answer to Question 2

FALSE


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