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Author Question: What is acculturation? How can international businesses improve the process of acculturation for ... (Read 61 times)

asd123

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on: Jul 7, 2018
What is acculturation? How can international businesses improve the process of acculturation for their employees working abroad?
 
  What will be an ideal response?

Question 2

Which term refers to the facts or impressions the advertiser wants to convey to potential customers?
 
  A) medium
  B) message
  C) copy
  D) graphic
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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hanadaa

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Acculturation is the process by which people not only understand a foreign culture but also modify and adapt their behavior to make it compatible with that culture. These organizations should properly prepare employees who are going abroad. Preparations might include culture training, language training, and realistic previews of the new situation.

Answer to Question 2

B


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