Author Question: Marketing managers at Unique Home Furnishings strive to develop products, pricing strategies, ... (Read 112 times)

kodithompson · **on:** Jul 7, 2018

Marketing managers at Unique Home Furnishings strive to develop products, pricing strategies, promotional strategies, and distribution tactics that set the firm's products apart from those of competitors in the eyes of customers.

Unique Home Furnishings has cultivated an image of perceived quality and fashion that allows the firm to charge prices higher than most furniture businesses. What is the overall business strategy of Unique Home Furnishings?
A) focus
B) cost leadership
C) differentiation
D) related diversification

Question 2

Feldman Insurance wants to enter the Brazilian market but is concerned about hostile government regulations in Brazil. Which of the following would most likely help Feldman overcome this problem?

A) forming a joint venture with a local firm
B) identifying the potential market share
C) hiring only local employees
D) appealing to the WTO

yuyiding · **Reply #1 on:** Jul 7, 2018

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