Author Question: Indexing and ranking is the only way to choose markets that offer the best profits. Indicate ... (Read 92 times)

LCritchfi

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Indexing and ranking is the only way to choose markets that offer the best profits.
 
  Indicate whether the statement is true or false

Question 2

Discuss the effect of globalization on national culture.
 
  What will be an ideal response?



scrocafella

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Answer to Question 1

FALSE

Answer to Question 2

Globalization exerts strong pressures on national culture. Market liberalization exposes local consumers to global brands, unfamiliar products, and different values. People worldwide are exposed to movies, television, the Internet, and other information sources that promote lifestyles of people in the United States and other advanced economies. Appetites grow for Western products and services, which are seen to signal higher living standards. For example, despite low per-capita income, many Chinese buy consumer electronics such as cell phones and TV sets. Advertising disseminates societal values modeled on Western countries. Hollywood dominates the global entertainment industry. Cultural imperialism is offset by the countertrend of local nationalism. Although many products and services have become largely universal, people's behaviors and attitudes remain relatively stable over time. Religious differences are as strong as ever. Language differences are steadfast across national borders. As globalization standardizes superficial aspects of life across national cultures, people resist these forces by insisting on their national identity and taking steps to protect it. For example, laws exist to protect national language and culture in Belgium, Canada, and France.



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