Author Question: What are two methods being developed to track consumers across devices? What will be an ideal ... (Read 167 times)

DelorasTo · **on:** Jul 7, 2018

What are two methods being developed to track consumers across devices?

What will be an ideal response?

Question 2

Transaction logs are built into web server software.

Indicate whether the statement is true or false

yotaSR5 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Two methods being developed to track consumers across devices are deterministic cross-device tracking and probabilistic cross-device tracking. Deterministic cross-device tracking relies on personally identifiable information such as e-mail address used to log into an app and website on different devices. Facebook, Google, Apple, Twitter, and other companies that have very large user bases and have both desktop and mobile properties that require logins are the most likely to be able to effectively exploit deterministic matching. Probabilistic cross-device tracking uses algorithms developed by vendors such as Drawbridge, BlueCava, and Tapad to analyze thousands of anonymous data points, such as device type, operating system, and IP address, to create a possible match. This type of matching is less accurate than deterministic matching.

Answer to Question 2

TRUE