Author Question: How are blogs being used for marketing? What will be an ideal ... (Read 22 times)

ishan · **on:** Jul 7, 2018

How are blogs being used for marketing?

What will be an ideal response?

Question 2

The concept of customer satisfaction is broader than the concept of customer experience.

Indicate whether the statement is true or false

flexer1n1 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Blogs have been around for a decade and are a part of the mainstream online culture. Around 29 million people write blogs, and around 80 million read blogs. Blogs play a vital role in online marketing. Although more firms use Twitter and Facebook, these sites have not replaced blogs, and in fact often point to blogs for long-form content. Because blog readers and creators tend to be more educated, have higher incomes, and be opinion leaders, blogs are ideal platforms for ads for many products and services that cater to this kind of audience. Because blogs are based on the personal opinions of the writers, they are also an ideal platform to start a viral marketing campaign. Advertising networks that specialize in blogs provide some efficiency in placing ads, as do blog networks, which are collections of a small number of popular blogs, coordinated by a central management team, and which can deliver a larger audience to advertisers.

Answer to Question 2

FALSE