Author Question: Which of the following is a characteristic of the Consolidation phase of e-commerce? A) ... (Read 44 times)

karateprodigy · **on:** Jul 7, 2018

Which of the following is a characteristic of the Consolidation phase of e-commerce?

A) predominance of pure online strategies
B) emphasis on revenue growth versus profits
C) brand extension and strengthening becomes more important than creating new brands
D) shift to a technology-driven approach

Question 2

Which of the following statements is not true?

A) Information asymmetries are continually being introduced by merchants and marketers.
B) Intermediaries have not disappeared.
C) Overall transaction costs have dropped dramatically.
D) Brands remain very important in e-commerce.