Why study e-commerce? What will be an ideal ...

[JMatthes]

Why study e-commerce?
 
  What will be an ideal response?

Question 2

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.
 
  Indicate whether the statement is true or false

[briezy]

Answer to Question 1

E-commerce technology is different and more powerful than any of the other technologies we have seen in the past century. E-commerce technologiesand the digital markets that resulthave brought about fundamental, unprecedented shifts in commerce. While other technologies transformed economic life in the twentieth century, the evolving Internet and other information technologies are shaping the twenty-first century.

Answer to Question 2

TRUE